Skip to content

MIRIDIA FOR ECOMMERCE

One order book across every channel you sell on

An online retailer rarely has an ordering problem. It has a joining problem. Each marketplace, each carrier and each accounting system works on its own, and the cost turns up where they meet.

Get the free report Book a demo

WHAT GOES WRONG

Four places eCommerce loses money

Orders arrive in four places at once

Most sellers now run a direct storefront and at least one marketplace. Eurostat reports that among EU enterprises with web sales in 2024, 85.7% sold through their own website or app and 45% sold through an e-commerce marketplace. Each surface writes orders in its own format and its own status vocabulary, so a marketplace calls an order shipped that the warehouse calls picked. The team reconciles by export, and each new channel adds a proportional amount of daily admin that never shows in the budget.

Two channels sell the last unit

Free stock is not one number. It is on-hand minus reserved minus what is already in transit. When each channel gets a copy of on-hand on a timer, two channels can sell the last unit inside the same sync window. IHL Group put the worldwide cost of inventory distortion at $1.77 trillion, of which $1.2 trillion was out-of-stocks. For an online retailer, each oversell becomes a cancelled order, a refund and a support ticket.

Returns run as a second order book

The National Retail Federation, with Happy Returns, expects 19.3% of online sales to be returned in 2025, against 15.8% for retail overall. A return is an authorisation, an inbound shipment, an inspection, a stock decision, a refund and a ledger entry. The storefront handles only the refund, so the rest runs on email and a spreadsheet. Restocked units reach the count late or not at all, and nobody can see which SKU, channel or supplier drives the return rate.

Purchase orders are raised by hand

Accenture's survey of 1,000 C-level executives found that 67% of companies do not trust their data enough to use it effectively. Purchasing shows this first, because every purchase order depends on a stock figure that someone has to trust. Someone reads a stock report, remembers a lead time, opens an email and types an order. When that person is on leave, the reorder is late. When a supplier slips, nobody notices until the shelf is empty, because there is no record of on-time delivery for that supplier.

19.3% of online sales expected to be returned in 2025
67% of companies do not trust their data enough to use it

From The Cost of a Split Order Book, with the source of each figure in the report.

HOW IT RUNS

From checkout to delivery

  1. 01

    Marketplace order

    Orders from Shopify, WooCommerce, Amazon and the other connected channels land in one order book, with one lifecycle and one set of statuses, whatever channel they came from.

  2. 02

    Stock reserved

    Miridia reserves stock at the fulfilling location when the order is taken. On-hand, reserved and in-transit stay separate figures, and every change writes a movement to the ledger with its source document.

  3. 03

    Waybill and label

    Miridia owns the shipment record. With the Cargopilot licence, it requests carrier quotations for the order. When a quotation is accepted, Cargopilot produces the waybill and a ZPL label from your own template, and records each status change on the shipment.

  4. 04

    Reorder raised

    When stock falls below the reorder point, Miridia raises a purchase order to the preferred supplier, grouped with other lines for that supplier. The goods received note posts the stock back into the ledger.

FROM CHECKOUT TO DELIVERY
01Marketplace order
02Stock reserved
03Waybill and label
04Reorder raised
Connected by Miridia

THE PLATFORM

What Miridia does about it

Miridia Core Miridia Planner Miridia AI Studio
  • Multi-channel order consolidation into one lifecycle
  • Location-based inventory with a full movement ledger
  • Bin-level warehouse management, with the stock on hand of each bin
  • Automated purchase orders at reorder points, grouped by supplier
  • Returns handling wired into stock and refunds
  • Carrier rate comparison, waybills and ZPL label printing
  • Channel-scoped price lists with priority resolution

HONEST FIT

When Miridia fits, and when something else fits better

Miridia is a good fit when

  • You sell on two or more channels, such as a storefront and a marketplace, and you hold your own stock.
  • You hold stock in more than one location, or you buy from suppliers on lead times.
  • Your team reconciles orders, stock or returns by spreadsheet export.
  • You have outgrown shipping-label software, and you want a modern ERP alternative without an enterprise licence or a long implementation.

Choose something else when

  • You only need to compare parcel rates, print labels and send tracking numbers back to one storefront. A shipping platform
  • You need statutory consolidation across legal entities, a full general ledger, payroll or complex revenue recognition. An enterprise ERP such as SAP or Oracle

FREE INDUSTRY REPORT

The research behind this page

The figures on this page come from our eCommerce report: 20 pages, 7 figures and 13 cited sources. It includes a 90-day plan, and it names the conditions in which a different product is the better choice.

eCommerce industry report

The Cost of a Split Order Book

What multi-channel selling, returns and manual stock work take out of an online retailer, and what to do about it.

19.3% of online sales expected to be returned in 2025
67% of companies do not trust their data enough to use it
  • 20 pages
  • 7 figures
  • 13 cited sources
  • PDF, 582 KB

QUESTIONS

Miridia for eCommerce: common questions

Which eCommerce platforms does Miridia connect to?

Shopify, Wix, WooCommerce, SquareSpace, BigCommerce and Amazon are available today, with Shopify POS, Yoco and Square for point of sale. The connectors sync products, orders and customers, plus shipment and fulfilment tracking and opt-in price and quantity sync. Magento is delivered through consulting services. Where a custom connector could benefit other customers, Miridia builds it at no additional cost.

How does Miridia stop overselling across sales channels?

Each location holds three separate figures: on hand, reserved and in transit. Miridia reserves stock automatically when an order is taken, so the free quantity in Miridia falls the moment the order lands. Every stock change writes a movement to an append-only ledger, with the running balance and a link to its source document, so a wrong count can be traced to the order or receipt that caused it.

Can Miridia manage eCommerce returns?

Yes. Order returns management tracks each return as a process, not an email thread. Returned stock posts a return movement into the inventory ledger, so the count and the cost stay correct. Return events publish to the workflow engine, so a notification, a credit note or a supplier claim can start automatically through n8n, Power Automate or a webhook. A customer dashboard lets customers follow their orders and returns.

Can Miridia forecast demand around promotions and price changes?

Yes, through Miridia Planner, which is priced separately. Planner backtests classical models and XGBoost and LightGBM for each SKU, and the champion must beat naive and seasonal-naive benchmarks. Promotion uplifts and growth assumptions sit on top of the baseline, which stays intact. Elasticity-based scenarios test a price change before you commit, and forecast value added shows whether each adjustment improved accuracy.

MAKE. MOVE. MEASURE.

See it run on your own numbers

Show us how you work today. We map it against the platform, with your own products and numbers.

Book a demo Talk to our team